About Us

Cuddlers® - Growing South Africa’s smiles, one change at a time!
Nobody understands the changing needs of South African mums, dads and babies like Cuddlers® does. For almost 40 years, we’ve been the companion to a generation of parents and their babies. We’ve been there for the smiles, gurgles, giggles, laughs, and every moment in between with our trusted range of nappies, pants and wipes. But, as the ONLY South African nappy brand available in all major retailers, we believe we have an even more important role to play in the lives of parents and babies in our communities.

Bringing premium features to your budget
It’s only natural, every mother wants the best for her precious little one. But, we know that can be hard when you’re juggling money to make ends meet. Cuddlers® takes our status as a super-value brand seriously and constantly explores innovative ways to incorporate premium features like stretch sides and refastenable tabs into an affordable product range designed to suit any budget. Most recently, we have added an elasticated waist band to improve FIT and COMFORT for baby. Look out for our new DUAL-STRETCH nappy in store.