There's nothing more infectious than a baby's laugh; nothing more heart-warming than a baby's smile.
It's instant happiness. We knew it was up to us to bring this happiness into South African homes.
So we set out on a 3-day expedition to find the best giggles, squeals and baby gobbledygook in all the land,
and capture real happiness in action!
It's one thing to put smiling, wriggling babies bursting with happiness on TV, but how do you spread happiness over the radio.
It was a challenge, but we took it up eagerly by collecting some of the best baby sounds we could find and send them out
over the East Coast Radio air waves. Take a listen...