Competition date: Jun 11, 2018 to Jun 15, 2018

Fathers were encouraged to share a soccer-themed photograph of themselves and their little ones.

Competition date: May 07, 2018 to May 11, 2018

Tell us your super power

Competition date: Dec 18, 2017 to Jan 02, 2018

Cuddlers users were encouraged to share their baby’s New Years resolution in the comments section of a Facebook post

Competition date: Jun 16, 2017 to Jul 16, 2017

Cuddlers users had to purchase a promotional double pack of Cuddlers nappies that had a scented moustache inside.

Competition date: Sep 01, 2017 to Sep 30, 2017

#IfBabiesCouldText was a campaign driven around hypothetical conversations users could have with their babies.